Sales
We use an Industry Leading Sales Information System
A system that tells our management and representatives exactly where to focus efforts, identify opportunities and thwart off risks.
Our Sales Force Role:
- Build effective promotional programs
- Maximize distribution in all channels
- Execution of merchandising and promotional activity with stores, licensees and consumers
- Facilitate effective relationships with key decision making personnel in all channels
- Balanced approach to call schedule of corporate, agency stores within the liquor control boards and on premise activity
- Feedback on industry activity in all channels
- Special events execution